A successful brand strategy encompasses specific, long-term goals that create recognizable company branding. We know that well-defined brand strategy informs all aspects of your business — and is directly connected to consumer needs, perception and experience — and we don’t take our duty lightly.
For the Mileage Design team, research and development are critical to creating innovative — and successful — brand strategies. To craft your individual brand strategy, we begin at 10,000 feet — taking stock of where you are now and where you want to be in the future.
Then we move on to benchmarking and data collection: Who is the end user? What are their goals? Where can we identify and eliminate friction?
Next we delve into your brand origin story; interviewing senior leadership and company executives: What problems did you set out to solve? What challenges did you face?
Then, equipped with user insights, a brand narrative, industry research and measurable objectives, we move on to strategic long-term planning where we outline the necessary elements to enhance your brand experience at each customer touchpoint.