Paid advertising where every dollar has a return.

Two numbers, and we keep them separate. Management is $1,400 a month per channel: $1,400 for Google Ads, $1,400 for Meta, $2,800 to run both. That’s the partnership that plans, builds, and tunes the campaigns. Ad spend is yours and it sits on top, going straight to Google and Meta with no markup from us, and you see every dollar of it in the account. We keep them apart because blending them hides the number that matters, which is what a lead costs you all in. The first step is free. Run the Paid Ads Audit. If you’re already spending, it shows where that spend converts and where it leaks. If you’re not, it estimates what paid could do at a starter budget.

Fast, and that’s the point of it. Campaigns go live and start putting leads in the pipeline in the first weeks, long before organic can. Expect a few weeks of data before the tuning gets sharp, because the first job is learning which searches and audiences convert for you, and the cost per lead settles as that picture fills in. Paid is the channel that produces now, which is why we run it alongside SEO early: it carries the pipeline while the organic and AI presence compound behind it.

Both, and in that order early. Paid is the fast lever that fills the pipeline in the first weeks. SEO and AI search build the channel that keeps producing without a budget behind every click, and it compounds over quarters. Run together, paid carries the pipeline while the organic side builds, and over time the organic presence lowers what you have to pay for the same buyer. If you can only fund one to start, paid is the honest answer, because it produces while you decide.

Usually both, because they do different jobs. Google Ads captures the buyer already searching: demand that exists, at the moment of intent. Meta Ads reaches the right buyer before they search, by who they are and what they do, so demand is building ahead of the need. Which way the spend leans depends on your sales cycle and how your buyers decide. A long, considered purchase usually wants both. A high-intent local service can start on Google alone. Most of our clients run both, funded against one return target.

It’s set by the math in your market, so we calculate it before you commit. What a click costs in your category, how many clicks it takes to produce an inquiry, and how many inquiries you want a month. Multiply those and you have the floor worth starting at, and anything under it buys too little data to learn from, which is the most common way paid money gets wasted. We’d rather start narrow and fully funded on the searches closest to revenue than spread a small budget across everything. The Paid Ads Audit runs that math against your market and gives you the number before a dollar moves.

Leads, and what they cost. Return on spend, cost per lead, cost to acquire, the numbers you’d judge any capital allocation by. Impressions and clicks are the machinery behind those, and we report them, but they never stand in for the result. Every month you get the math in the language your accountant speaks: what came in, from where, and what it cost to win. Every dollar carries a return target, and when it stops clearing it the budget moves.

On your account it reads results across your campaigns to see which terms, audiences, and creative convert, and it catches spend that’s leaking before it adds up. It is the AI infrastructure we built for ourselves, so it isn’t a product we sell and it isn’t a line on your invoice. What you’re buying is the work it makes possible. Every account we run through it makes the next read sharper.