Snappy Kraken vs FMG Suite vs Mileage: The Complete 2025 Advisor Marketing Platform Guide

Advisors at the decision stage aren’t asking “which platform has the most features?” They’re asking, “which one actually helps me grow?” This is where the difference between automation, content, and strategic execution becomes crystal clear.

At the bottom of the funnel, advisors aren’t browsing—they’re choosing. They want outcomes, not options. This post delivers a clear, strategic comparison of three advisor marketing platforms—Snappy Kraken, FMG Suite, and Mileage—focused on the one metric that matters most: AUM growth.

To go deeper into the business case for digital visibility, explore our Organic Growth Blog.

Table of Contents

1. Why Your Platform Choice Should Be Based on AUM Outcomes
2. How Snappy Kraken Uses Automation to Scale Advisor Marketing
3. What FMG Suite Offers in Content Volume and AI Features
4. Why Mileage Wins for SEO, Strategy, and Real Advisor Growth
5. Feature Comparison: FMG vs Snappy Kraken vs Mileage
6. Advisor Reviews: What Real Users Say About Each Platform
7. How to Choose the Right Growth Platform for Your RIA
8. Frequently Asked Questions

1. Why AUM-Centric Growth Matters

Marketing platforms serve one core function: to help you grow. But if that growth doesn’t translate into higher quality prospects, more engaged leads, and ultimately assets under management (AUM), the value stops short.

AUM-centric marketing aligns every digital touchpoint—from first impression to final conversion—with measurable business outcomes. It’s not about traffic. It’s about trust, visibility, and scalability that compound over time.

2. Snappy Kraken: Automation at Scale

Snappy Kraken excels at delivering plug-and-play campaigns with high automation. Their Smart Growth Suite, launched mid-2025, introduces dynamic segmentation, multi-channel workflows, and stronger data attribution—all tailored for the independent advisor.

Reported stats:

• 6x more traffic
• 2x more booked appointments
• 30% attributed revenue lift (Snappy Kraken)

Strengths:

• Full-stack email, video, text automation
• Strong compliance approval workflows
• Built-in lead tracking & nurturing

Limitations:

• Less flexibility in site design or branding
• Effectiveness depends on advisor engagement

3. FMG Suite: Content Library & AI Integration

FMG Suite remains a go-to for advisors who want prebuilt content libraries, email templates, and automated social media. With recent AI rollouts—like Overwatch (compliance), Sidekick (copywriting), and Muse (content generation)—FMG aims to simplify advisor marketing execution.

Highlights:

• Deep library of FINRA-reviewed content
• AI tools speed up publishing and compliance
• Large user base and integrations with CRMs

Cautions:

• Advisor complaints about generic templates
• Difficult cancellation process (Reddit)

4. Why Mileage Wins for SEO, Strategy, and Real Advisor Growth

Mileage is not a content factory or automation engine—it’s a strategic growth partner for RIAs who want to scale through trust, visibility, and conversion.

From day one, every Mileage website is architected to outperform the templates—both in user experience and in how it ranks across Google and AI-powered search tools.

Built-in Technical SEO Foundation

Search engines prioritize structure. Mileage sites are engineered with schema, fast load times, mobile-first layouts, and crawl-friendly architecture. It’s technical SEO done right—baked in from the foundation.

Ongoing Local SEO That Keeps You Visible

Whether you’re targeting a metro area or a national niche, local SEO is critical. Mileage maintains your local listings, optimizes your Google Business Profile, and builds geo-specific content every month to ensure long-term visibility.

Strategy-Led by Humans Who Know the RIA Business

Mileage’s real advantage isn’t code—it’s people. Every project is guided by a team that understands fiduciary language, AUM-focused positioning, and modern advisor-client engagement.

If automation creates volume, Mileage creates value.

Explore Custom RIA Website Design

5. Feature-by-Feature Comparison

6. What Advisors Actually Say

“Content was too bland… canceling was an absolute nightmare.” — FMG user (Reddit)

“Once we got serious with Snappy Kraken’s campaigns, our email metrics and booking rates spiked.”

“Mileage felt different. They started by understanding our firm—not just selling a site. From day one, it was about aligning the website with our business goals, and building a digital foundation rooted in strategic technical SEO and long-term visibility.”

7. Choosing the Right Platform for Your RIA

• Choose Snappy Kraken if you want campaign automation and don’t mind some design rigidity.
• Choose FMG Suite if you want ready-to-go content and can tolerate a more templated experience.
• Choose Mileage if you want to anchor your growth in strategic execution, SEO visibility, and advisor-specific positioning.

Frequently Asked Questions

Is Mileage a fit if I’m not tech-savvy?

Yes. Mileage is built for advisors who want performance without managing the backend. Their team handles everything from SEO setup to ongoing optimization—so you can focus on clients, not content or code.

What’s the real difference between Mileage and the other two?

Snappy Kraken and FMG help you publish more. Mileage helps you get found more—especially by ideal prospects searching locally or asking questions through AI tools. It’s about visibility that converts.

How do I know if I’ve outgrown FMG or Snappy Kraken?

If your visibility is flat, your meeting requests haven’t grown month over month, or your rankings have stalled—those are your signs. You’ve hit a platform ceiling. Mileage is often the next step for firms ready to grow through search, not just send content.

Can Mileage help me show up in my city or market?

Absolutely. Mileage includes local SEO support out of the box, and offers monthly optimization to ensure you dominate your geography over time—not just at launch.

Conclusion

Each platform serves a different growth model:

• Snappy Kraken offers impressive automation but requires time and customization to maximize it.
• FMG Suite gives you content, but not necessarily differentiation.
• Mileage delivers SEO-engineered websites, local authority, and messaging guided by humans who understand how real advisors grow.

For advisors prioritizing automation, Kraken leads. For content scaling, FMG delivers. But for advisors seeking organic visibility, high-quality inbound leads, and organic growth that compounds—Mileage stands apart.

Explore an advisor marketing strategy that drives AUM growth—starting with outcomes and ending with measurable results.