Technical SEO
What is Technical SEO and Why Does It Matter?
Technical SEO audits allow us to assess your website’s technical health and ensure that search engine spiders can easily crawl and index your website. Websites with errors, slow load times, duplicate content, and any other issues that may impact usability may be penalized by Google and other leading search engines. Below, we highlight critical areas we address when implementing a technical SEO strategy.
USE SSL
Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. Google expects to see this everywhere and sites with SSL are given preference over non-secure sites.
MOBILE MATTERS
Google's mobile first approach to indexing makes a responsive website — one that adjusts itself automatically — more important than ever. Just one signal from Google that having a responsive site is a very significant ranking signal by it's algorithms.
PAGE SPEED
Often confused with "site speed", which is actually the page speed for a sample of page views on a website. Zooming in, it can be measured by the time it takes to fully display specific page content or the elapsed time between your browser receiving the first byte of data from the webserver.
XML SITEMAPS
A good XML sitemap — meant for consumption by search enginges — acts as a roadmap of your website that helps Google intelligently crawl all your important pages.
SITE NAVIGATION
Simply put, well-structured navigation can help search engines understand which pages are most important and can help shape page authority. On the other end of the spectrum, an overcomplicated navigation menu can make it harder to crawl and understand.
INTERNAL LINKING
Internal links allow users to navigate a website, help establish a hierarchy, and help spread link equity — ranking power — around websites. By giving search engines links to follow, you can signal which pages are important and tell them what they are about with anchor text.
SITE PENALTIES
From keyword stuffing to hidden text, site penalties can have a negative impact on your organic traffic. If you find yourself in this situation, we can help.
Other SEO Services
SEO Service
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Local SEO
Local SEO is the process of optimizing a business, product, or service for a local audience.
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Analytics and Reporting
Measure your progress and enhance your digital marketing strategy with insightful analytics and reporting.
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Help Google and other search engines help you.