At the heart of our work is business design. We believe that by thinking big we translate your wildest ideas into functional brands and business ventures. Just like products and services, design thinking can inform the structure, systems and processes that makes your business financially viable.
We approach business design as we do all design: with a human-centered perspective. We apply user-experience design principles to traditional business-building methodologies to find innovative ideas, strategies and solutions.
Using a business strategy lens, we practice design thinking to inform the structural components of your company. Experience design coupled with business strategy makes for inspired innovation — and enables us to balance human needs and user experience with business goals.
Business design takes the ambiguity out of the creative process while articulating the benefits, value and measurable objectives of your brand in ways that stakeholders can understand. Our human-centered design practices strengthen innovative ideas, allowing organizations to find solutions that give them a competitive advantage.
At Mileage, our business design workstream combines product management, service design, business strategy and analysis, and management consulting — with user experience at the heart of it all.