Local Search Optimization Services
What is Local Optimization and Why Is It So Important?
Local SEO allows businesses visibility in search engines for a distinct geographic market. If your business includes a physical location, or if your target audience is in a specific area, you assuredly need a local search optimization strategy. Following are only a few ways that Mileage Design enables clients to optimize their online presence for unique cities, states, and regions.
LOCAL SEO SERVICES
USE SSL
SSecure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. Google expects to see this everywhere and sites with SSL are given preference over non-secure sites.
MOBILE MATTERS
Google's mobile first approach to indexing makes a responsive website — one that adjusts itself automatically — more important than ever. Just one signal from Google that having a responsive site is a very significant ranking signal by it's algorithms.
PAGE SPEED
Often confused with "site speed", which is actually the page speed for a sample of page views on a website. Zooming in, it can be measured by the time it takes to fully display specific page content or the elapsed time between your browser receiving the first byte of data from the webserver.
XML SITEMAPS
A good XML sitemap — meant for consumption by search enginges — acts as a roadmap of your website that helps Google intelligently crawl all your important pages.
SITE NAVIGATION
Simply put, well-structured navigation can help search engines understand which pages are most important and can help shape page authority. On the other end of the spectrum, an overcomplicated navigation menu can make it harder to crawl and understand.
INTERNAL LINKING
Internal links allow users to navigate a website, help establish a hierarchy, and help spread link equity — ranking power — around websites. By giving search engines links to follow, you can signal which pages are important and tell them what they are about with anchor text.
SITE PENALTIES
From keyword stuffing to hidden text, site penalties can have a negative impact on your organic traffic. If you find yourself in this situation, we can help.
Increase your visibility for local search results.
Start showing up for those “near me” searches.