Brand Architecture

At Mileage Design, we know that a solid framework is essential when you’re building a brand. Brand architecture gives structure to multidimensional companies, helping to give context to the different key services and how they interrelate to the overall organization. Internally, brand architecture can be a valuable business strategy tool.

Within a brand’s portfolio there can be different service lines, sub-categories and sister companies. What combines them in a cohesive unit? Professional brand architecture services. Without organization, structure and cohesion, businesses run the risk of fragmentation which can cause confusion — both internally and from a consumer’s perspective.

Mileage Design considers the relationship between your organization’s brands and sub-brands, helping to create a structured hierarchy that gives your employees and customers clarity. We structure multidimensional companies, giving context to your firm’s different services and how they interrelate.

Our customized structuring ensures brand consistency, while allowing for ample opportunity to develop new service lines or acquire new business. We examine how your clients and customers engage with your brand’s various entities and review their market positioning.

Without order, structure and cohesion, businesses run the risk of fragmentation which can negatively impact your bottom line. We help multifaceted companies just like yours build organizational blueprints to guide operations, systems and processes.

Tools Organizational Activation

Organizational Activation

Exercise

Chart your combos

Great combos don't just work together they amplify each other's strengths, encourage each other to get better and serve as the foundation of extraordinary teams.