At Mileage, we are all about the planning process. Customer journey mapping is not only one of our favorite assignments, it is also a crucial tool that can — and should — inform each of your brand assets. With a complete customer journey map, your business can improve user experience at every touchpoint.
Our team loves creating a good diagram. Armed with a stack of Post-It Notes and a dry erase whiteboard, we get knee deep in our customer journey mapping process.
For your brand to truly be successful you need loyal customers. And to benefit from a faithful customer base you need to understand — and appreciate — your clientele.
The foundation to that understanding is the customer journey map, a research-based tool that helps tell the story of a customer’s experience with your brand from original engagement to long-term relationship.
Mileage Design’s proprietary journey mapping process develops a visual representation of a user’s experience beginning with industry research and the development of an ideal client avatar. From there, we outline the different ways your customers engage with your brand to inform seamless website navigation, smooth paths to purchasing, first rate mobile compatibility and more.